An aggregation of accomplished journalists

November 30, 2010 § Leave a comment

While a career as a prominent reporter at The Daily Beast would be hard to come by, a link for job postings is at the bottom of the main page. At the moment only one position is listed, a temporary editorial assistant that would contribute content for the “Cheat Sheet.”

The regular contributers to The Daily Beast have a variety of credentials. Nicole LaPorte, who wrote “The Perils of Celebrity Pregnancy,” also wrote a book about DreamWorks. Peter Beinart, a senior political writer, also wrote a book and is currently a professor at the City University of New York. Bryan Curtis, a national correspondent, has also previously written for GQ and New York. Most of the contributers to The Daily Beast have extensive journalism backgrounds with top newspapers or magazines or have written books.

Tina Brown, the editor of The Daily Beast, has been editor at Tatler, The New Yorker, Vanity Fair, and her own magazine, Talk. She has also had her own CNBC show and wrote a best-seller.

Most of the stories on The Daily Beast are multi-source reported. There are some blogs and columns, but it also balances these with stories. Nicole LaPorte’s story about celebrity pregnancy traumas has expert sources like obstetricians and the entertainment direct as Us Weekly. Bryan Curtis’ story about Republican congressman Steve King has an interview with King and other politicians.

For the most part, the tone of The Daily Beast is informative for the more serious stories and witty for everything else. As Brown wanted “sexy brain food” for her readers, stories provide information without being boring.







Unobtrusive ads in the land of pop-ups

November 18, 2010 § Leave a comment

While The Daily Beast is a fairly large Web site, it is not dominated by ads like other sites are. The ads are not dominating the front page of the site, instead they are dispersed with the content. In the slideshow of the top stories of the day, there is ad for Credit Suisse between headlines about Kate Middleton and the White House press secretary.

When the ad is clicked on, it is links to an advertorial about the female executives at the company. It is listed that it is written by The Daily Beast Promotions and is an example of a publication using advertiser-supported content to make money. While the ad is in the middle of the slideshow, it is clearly listed as “sponsered” content and can’t be construed as an independently reported story.

After getting into some of the other features on the site, the ads are more prevalent. On the “Cheat Sheet,” there is an ad for MasterCard. The same ad appears above the politics section. Another MasterCard ad appears amid the slideshow of the content in this section too. There are also a few ads for GE. For the most part, the ads are unobtrusive and are at the top of the section or separated from the content enough that they don’t detract from it.

When you click “Advertise” at the bottom of the page, a link to the wide variety of ads the site offers is launched, but prices aren’t listed, just a contact for advertisers.

While you can register on the site to comment and receive daily news e-mails, The Daily Beast doesn’t require paid subscriptions or offer content exclusive to those who register.

There is also a free downloadable iPhone app, which features all of the site’s content and a special version of the “Cheat Sheet.”

All in all, the site appears to make money from ads, which are actually quite discreet.


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